Wolly and BAUHAUS Forge Strategic Partnership to Digitalize Installation Services for Online Customers Across Southern Europe

Wolly becomes BAUHAUS’s digital partner for end-to-end management of installation services in online purchases

Madrid, November 2025. — BAUHAUS, one of the leading European retailer in home improvement, DIY, and construction materials, has chosen Wolly as its digital and operational partner to manage the full lifecycle of installation services for online purchases across Spain and Southern Europe.

This alliance marks a significant step forward in the digital transformation of the home-improvement industry, creating a seamless link between e-commerce and professional installation — from checkout to on-site execution — through Wolly’s proprietary platform and nationwide network of certified professionals.

A new standard in post-purchase customer experience

The partnership enables BAUHAUS customers to purchase any installation-required product online and instantly schedule a professional service.

Once the purchase is confirmed, Wolly’s digital infrastructure automatically manages the process — assigning the nearest verified technician, scheduling the visit, and tracking completion in real time.

This integration turns BAUHAUS’s e-commerce platform into a one-stop solution for customers: product, service, and satisfaction — all in one digital journey.

“Our mission is to bridge the last mile between digital retail and the home itself. With BAUHAUS, we’re setting a new benchmark in customer experience — combining technology, logistics, and craftsmanship to deliver end-to-end value,” explains Wolly’s Strategic Partnerships team.

Wolly: digital infrastructure for Europe’s home-improvement ecosystem

With this alliance, Wolly consolidates its position as the digital backbone for retailers, insurers, and real estate groups seeking to offer integrated home-service ecosystems across Southern Europe.

Key elements of Wolly’s model include:

• Digital service orchestration: automation from order to installation, with transparent tracking and SLA monitoring.
• Certified nationwide network: more than 20,000 verified professionals in plumbing, electrical work, air-conditioning, carpentry, and renovation.
• White-label marketplace technology that embeds seamlessly into retailers’ e-commerce platforms, maintaining their brand identity while leveraging Wolly’s operational engine.
• Data analytics and operational insights, allowing partners like BAUHAUS to measure customer satisfaction, service performance, and ROI.

This end-to-end structure transforms how large retailers manage after-sales operations — turning what was once a fragmented process into a digitally optimized, high-margin service offering.

Strategic value for retailers and customers

In the growing home-improvement and DIY segment, installation is no longer an afterthought — it’s a competitive differentiator.

Consumers increasingly expect to have complex products (lighting, flooring, smart devices, or bathrooms) installed professionally and quickly after purchase.

For BAUHAUS, partnering with Wolly means expanding its e-commerce value proposition beyond product delivery to full-service installation, increasing customer satisfaction, conversion rates, and long-term loyalty.

For Wolly, the alliance consolidates its leadership as the preferred partner for retail and e-commerce groups across the Iberian Peninsula and Southern Europe — enabling global brands to operate digitally connected, service-ready supply chains.

The broader trend: convergence between RetailTech and Home Services

The collaboration between BAUHAUS and Wolly exemplifies the next phase in RetailTech innovation: the convergence of digital commerce, logistics, and professional home services.

This model — where the sale and the service merge into a single transaction — is rapidly becoming the standard for large retailers seeking differentiation and added value.

By integrating its installation network, digital tools, and AI-driven coordination, Wolly empowers traditional retailers to operate like digital-first ecosystems — scalable, traceable, and profitable.

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