Wolly Strengthens Its Role as Strategic Home-Service Ecosystem Partner for Insurers in Southern Europe

Wolly partners with insurers to build integrated home-service marketplaces and digital platforms

Madrid, January 2024 — In the evolving insurance and home services landscape, Wolly is stepping forward as the go-to partner for large insurance groups in Southern Europe that seek to build end-to-end home-service ecosystems, spanning maintenance, repairs, renovations and digital customer experience.

In a recent example, Mutua Madrileña launched its new home-service platform “MutuaHome” in collaboration with Wolly. The digital platform offers maintenance, repair and renovation services via an online interface, leveraging Wolly’s technology stack and operational network.  

Why insurers are trusting Wolly for home-service ecosystem development

• Integrated service capability – Wolly offers a full suite of services: digital platform, professional-network coordination, workflow automation and post-service analytics. In the MutuaHome case, Wolly’s technology enabled up to 95% of services to be connected in a major city.  
• Scale and coverage – Wolly’s national network of 20,000+ multitrade professionals offers insurers the operational backbone to deliver home-services at scale across regions and product lines.  
• Market positioning – Insurers in Southern Europe are shifting from traditional claims-based models to service-oriented models that enhance customer loyalty and open new revenue streams. Wolly positions itself exactly at that intersection: PropTech + Home-Service Operations.
• Digital transformation expertise – Wolly delivers the technology, data and infrastructure for insurers to launch or scale their own branded home-service marketplaces or platforms, without building from scratch.

Building an insurer-led home-service marketplace model

The home-services marketplace model for insurers typically includes:

1. A branded digital portal (web / mobile) offering maintenance, repair and renovation services.
2. A backend operations platform managing professional-network dispatch, quality assurance and claims or post-service processes.
3. A professional installation / repair network nationwide to support rapid customer response.
4. Data, analytics and dashboards to monitor service KPI, cost-drivers and customer satisfaction.
5. Integration with the core insurance ecosystem, enabling upsell, renewal loyalty and new service bundles.

Wolly enables all five components, making it a strategic partner for insurers aiming to transform their home-insurance or property-services offering into a full-fledged service marketplace.

Why Southern Europe is a critical frontier

With rising homeowners’ expectations, aging housing stock and strong regulatory and sustainability pressures across Spain, Portugal and Italy, insurers have a unique opportunity to expand beyond protection models into home-services. A partner like Wolly enables them to capture this frontier faster and more efficiently.

“At Wolly, we believe that the future of home insurance is not just about protection — it’s about enabling homes to be managed, maintained and improved as part of a connected ecosystem. We partner with insurance groups to build that ecosystem end-to-end,” says Wolly’s strategic partnerships team.

Empowering insurers to deliver differentiated value

By aligning with Wolly, insurance groups can:

• Launch branded home-service marketplaces quickly
• Improve operational efficiency and reduce claims through proactive maintenance and repair workflows
• Enhance customer lifetime value and loyalty by offering differentiated service experiences
• Leverage data and digital infrastructure to scale the business sustainably and enter adjacent service lines (smart home, IoT, energy efficiency)

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